What is StoryBrand?
In 2017, Donald Miller published the book, Building a StoryBrand, which outlined the most effective story-based marketing tool we’ve ever used. There are seven key parts to any story, and at Sparx360, we use this framework to create effective messages, build sales funnels, and manage marketing campaigns that grow your business.
Who Should Use StoryBrand?
In 2019, Dr. J. J. Peterson wrote his dissertation on StoryBrand, studying its effectiveness. He found that it works for any business, nonprofit, or association that needs to increase the effectiveness of their marketing strategies and tactics. Will it work for you? Yes. The data says that the only difference in whether or not it works for a given business is how effectively the system is implemented.
J. J. and Donald Miller then collaborated on the book Marketing Made Simple, published in 2020.
Whether you’re a business owner or a marketing professional, this proven system can completely transform your marketing program.
Ready to learn how to use the StoryBrand Marketing Framework?
Sparx360’s owner, Elaine Acker, is a StoryBrand Certified Guide and can personally serve as your marketing coach and recommend courses, books, and workshops.
Buy Building a StoryBrand by Donald Miller
Buy Marketing Made Simple by Donald Miller and J. J. Peterson
Register HERE for the StoryBrand Livestream Workshop.
Schedule a Private Workshop for your company HERE.