Get Ready for 2025: Building Relationships, Expanding Your Network, and a Little Holiday Fun
Nov 25, 2024
As Thanksgiving approaches, I hope you’re gearing up for a cozy and festive holiday! This time of year always nudges me to think about next year’s goals. For 2025, I’m shifting focus—not just on growing sales, but on building meaningful, lasting relationships with trusted referral partners.
If you’re ready to roll into 2025 with fresh energy and strong connections, here’s a mix of actionable advice, helpful resources, and some fun tidbits to spark your creativity and momentum.
One Action Step: Create a Referral-Ready One-Sheet
A powerful first step to solidifying your referral network is creating an at-a-glance information sheet. This document should make it easy for potential referral partners to understand:
- Who you are
- What you do
- How you solve problems
- How to start working with you
Think of it as your referral partner’s cheat sheet. This one simple tool can help you establish credibility and make it easier for others to refer the right clients your way.
This Week on the Podcast: The Art of Building Trust Quickly
I sat down with Pandora Hodges, founder and CEO of Sharpline Sales, on this week’s episode of my podcast. Pandora is a cold-calling pro with a knack for connecting and building trust in record time.
One of her signature moves? Helping clients prepare for conferences by using a thoughtfully designed worksheet to tailor messaging and unlock new leads through referrals. It’s a masterclass in strategic relationship-building.
Listen to the episode and subscribe here!
Two Free Resources: Boost Your Referral Strategy
- Pandora’s Worksheet: This tool will help you craft messages that resonate and expand your network. Download it here.
- Example Referral Cheat-Sheet: Not sure where to start with your own cheat-sheet? Grab Pandora’s example here for inspiration.
Three Fun Finds to Inspire and Entertain You
Consider these your pre-holiday treats!
- AI Granny Takes on Scammers: Meet Daisy, the AI grandma created by O2 to waste scammers’ time—and it’s absolutely hilarious!
- Savannah Bananas’ Marketing Genius:Did you hear about the banana duct-taped to a board that sold as artwork for $6.2M? The Savannah Bananas capitalized on the moment with duct-taped banana-logo t-shirts. Genius marketing at its finest! Check it out here.
- Butterball Turkey Hotline: Did you know there’s a hotline staffed by actual turkey experts? If your Thanksgiving turkey plans go sideways, help is just a call away. Learn more here.
Let’s Build Together
So, back to that #1 action step—your referral cheat-sheet. I’d love to hear about your ideal client and how we can help each other find warm leads in the year ahead. Share your cheat-sheet with me, and let’s collaborate to make 2025 a breakthrough year for us both!
Black Friday Bonus Alert
On the podcast, Pandora and I talk about Catherine Brown’s GROW 2025 conference. If you want to supercharge your referral network, this is a can’t-miss event.
Use code GIFT100 to save $100 on registration and gain access to an exclusive Value Proposition Workshop (a $195 value) to prep for the conference. Register here.
Wishing you a joyful Thanksgiving filled with gratitude, growth, and good eats!
